FORT MYERS, Fla. (June 12, 2025) – Luminary Hotel & Co. is pleased to announce the appointment of Joseph “Joe” Shurmur as the hotel’s new General Manager. A seasoned hospitality executive with more than 20 years of leadership experience, Shurmur will oversee daily operations, team development, and guest services at the award-winning downtown Fort Myers hotel.
“Joe brings a strong track record of success in building high-performing teams, creating memorable guest experiences, and driving financial results,” said Joe Collier, President & Founder of Mainsail Lodging & Development. “His leadership style and operational expertise are an excellent fit for Luminary Hotel & Co. as we continue to elevate our presence in the Fort Myers market.”
Shurmur most recently served as Vice President of Operations at Greenwood Hospitality & Hotel Equities, where he oversaw a diverse portfolio of properties and led strategic initiatives to drive operational excellence and guest satisfaction. Prior to that, he held senior leadership roles as Area Director and General Manager for several top hotel brands. During his time as General Manager of The Henry, Autograph Collection, the property earned “Hotel of the Year” honors twice under his leadership. Over the course of his 20-plus year career, Shurmur has successfully led properties within the Hilton, Omni, IHG, Hyatt, and Wyndham brands, as well as independent Four Diamond hotels, consistently fostering strong team cultures, achieving exceptional financial results, and delivering award-winning guest experiences.
A proud graduate of Michigan State University with a degree in Hospitality Business, Shurmur now calls Southwest Florida home with his wife of 34 years. Outside of his professional responsibilities, he enjoys spending time outdoors fishing, diving, boating, golfing, and exploring nature. His leadership style is grounded in loyalty, energy, and a commitment to continuous growth.
For more information on Luminary Hotel & Co., visit LuminaryHotel.com.
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About Luminary Hotel & Co.
The waterfront Luminary Hotel & Co. soars 12 stories above downtown Fort Myers, Florida as the area’s first hotel in the prestigious Autograph Collection® of Marriott International. More than a hotel, the AAA Four Diamond Luminary is a hub of excitement and discovery – a focal point where locals and travelers tap into the collective energy of a city, and a story, begun by a brilliant cast of audacious local luminaries. The 243-room boutique hotel is home to the signature Silver King Ocean Brasserie and Lobby Bar; Beacon Social Drinkery rooftop lounge; Ella Mae's Diner; Oxbow Bar & Grill; Dean Street Coffee Roastery & Retail; Chips Sports Pub & Topgolf Swing Suite; The Workshop culinary theater; an indoor and outdoor fitness facility; and a spacious pool area on the fourth floor featuring an event deck overlooking the Caloosahatchee River. Luminary offers 10,000 square feet of adaptable indoor and outdoor function space ideal for a variety of events and meetings and is adjacent to the neighboring Caloosa Sound Convention Center. The hotel also offers convenient access to Caloosa Sound Amphitheater located on the Caloosahatchee. For more information, visit LuminaryHotel.com, or follow on Instagram, X and Facebook.
About Mainsail Lodging & Development
Mainsail Lodging & Development is an award-winning, Tampa, Florida-based company specializing in hotel, furnished housing, and resort property management and development, marketing and sales. An established company with a dynamic entrepreneurial spirit, Mainsail prides itself in finding unique lodging opportunities with a purpose and applying its passion and expertise to each project. Founded by President Joe Collier with a combination of daring vision and dogged determination, Mainsail has built an impressive portfolio of top-branded properties throughout the southeastern United States and Caribbean. Each Mainsail property inspires guests with a distinct character and meticulously crafted, sophisticated style, from a private island resort, and urban culinary showplaces, to waterfront marvels, boutique southern hotels, and a historic jazz-era icon. Stay Sojo, Mainsail’s newest brand, provides short-term furnished living options across the country, while Mainsail Vacation Rentals manages a collection of private vacation homes in Florida and the Caribbean. To ensure long-term success and profitability, Mainsail relies on the dedication of its high-performing associates, a growing group of enterprising investors, and a commitment to giving back, every step of the way. MainsailHotels.com.
About Autograph Collection® Hotels
Autograph Collection Hotels advocates for the original, championing the individuality of each of its over 295 independent hotels located in the most desirable destinations across 50 countries and territories. Each hotel is a product of passion, inspired by a clear vision, soul, and story that makes it individual and special: Exactly Like Nothing Else. Hand-selected for their inherent craft and distinct perspectives on design and hospitality, Autograph Collection properties offer rich immersive moments that leave a lasting imprint. For more information, please visit www.autographhotels.com, and explore on social via Instagram, Twitter, and Facebook to be inspired by immersive moments that are #ExactlyLikeNothingElse. Autograph Collection is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com.